The key to achieving success with cold calling is to have a well thought out strategy before you even start.
- Are your sales people as motivated as they could be, or are they suffering from call reluctance?
- Is the fact that they get a low hit rate affecting their motivation
- Is there something about professional appointment making that they don’t know, that is causing them to fail more often than they should
- Is there something more you could be doing in the way your proposition is articulated and who you are selling to.
Using the Equinox system you can achieve a much higher appointment rate, virtually regardless of the industry you are in. In many industries a success rate of greater than 50% is achievable.
